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Word of the Day – ‘Scum’

8 Jul

We all have bad days, the days when everything seems to be hunky dory when, suddenly, it becomes a really crap day. Unfortunately, today is one of them.

What’s more, I know exactly why’s it a crap day. I saw it coming, trouble had been lurking and, insidiously, its dark cloud hovered and then landed. Before I knew it, it had become Crap Wednesday.

 It’s a work day, too, so it’s not like I can responsibly go to the pub, go home, or do anything fun without feeling guilty.

So, I thought I’d take it out on a word – a nasty word. I trolled the web and found a lady extolling the virtues of “filth”. She just loved the feeling it gave her, just saying it, wrapping her tongue around it.  Which, for some reason, made me think of “scum’. Surely, a natural competitor to “filth” in the nasty stakes.

2444053019_1f19c1e771I did some exploring and found that a certain Valerie Solanos wrote “The Scum Manifesto”, in 1968, with “scum” standing for Society For Cutting Up Men”. She didn’t like them so much, she went out and shot Andy Warhol, for something he didn’t do.

Now, that’s what I call nasty. Valerie might even be called “scum”, especially if you’re having a Crap Wednesday.


Posted by Ian Minter

Image by Heart of Oak via Flickr

Word of the Day – ‘Blamestorming’

6 Jul

2535502341_8aac3df9fbAccording to ‘wisefaq.com’, this is a new word for 2009. Apparently, it’s what you call ‘a meeting of a group of people, sitting together to discuss why a deadline was missed, or why a project failed and who was responsible’.

Now, I don’t know about you, but I find the word and its apparent meaning, totally pathetic. Of course, the ‘blame game’ is hardly new. This negative, political nonsense occupies an inordinate amount of time in organizations everywhere and the larger they are, the more ‘blamestorming’ meetings they seem have. It’s very sad that we now have a word for something so counter -productive.

From my own experience, some people live to ‘win’ these kind of meetings. It’s one of their few real skills. They don’t achieve anything noteworthy, never stick their necks out, rarely have a real understanding of the big picture. They just hang around, making the right political noises and kid themselves their worthy of a job. I’ve met dozens of them and I’m sure you have, too.

Needless to say, just the discovery of this word’s existence was enough to raise my hackles. In seconds, it took me back to meetings I could happily have missed and people I wished I’d never met.

Then, I remembered that I now am a partner in a small company that, in 9 years of its existence, has yet to have its first ‘blamestorming meeting’. If we get even close, I’ll end it before very quickly – I’ll just say, “blame me, it’s my fault, now let’s move on…”   

Posted by Ian Minter

Image by Howard.Gees on Flickr

Annoying Corporate Jargon

3 Jul

blahWhat phrases do you hear during your working day that you love to hate? You might even find yourself using some of them, just because annoying phrases are often top of mind (besides, you’re speaking to the converted, they don’t necessarily know you’re cringing on the inside).

Here’s a list of some of my favourites:

  • Touching base
  • Outside the box
  • Robust 
  • Push the envelope
  • Actionable
  • Verticals 
  • Granular 
  • Low hanging fruit
  • Leverage
  • User-friendly

And don’t even get me started on industry-related acronyms.

Posted by Dana Minter

Word of the Day – filibuster

19 Jun

imagesI’ve heard the term ‘filibuster’ used in reference to US politics (a term right up there with ‘pork barreling’) and but don’t recall it used in Australia. Now, it’s everywhere, and it’s all to do with the Emissions Trading Scheme.

Personally, the idea of wasting precious time in Parliament abhorrent. Professionally, I think we need more use of words that conjure up elaborate images (especially pork barreling).

Image from webwhispers.org

Australianisms

12 Jun

aussie_slang_for_nongsI love the fact that our Prime Minster has suddenly gone all ‘ocker’ on us. His “fair shake of the sauce bottle” comments have brought the fun back into politics (especially the ensuing ‘is he putting it on?’ debate). Even if he is, who cares – it’s language at it’s best (even if it’s not at its most sophisticated).

Maybe I love Australian colloquialisms because I’m originally from Canada. We didn’t have sayings as colourful as ‘come the raw prawn’ ‘stone the crows’ ‘mad as a cut snake’ and ‘budgie smugglers’ (come to think of it, they often contain animals).

Australian dictionaries are jammed with great sayings, and it’s a shame you don’t hear some of the terms used much anymore. ‘Strine’ represents the Australian spirit, I think – colourful, not taking itself too seriously, and never missing the opportunity to take a shortcut (such as shortening a word by putting an ‘o’ on the end).

I say we encourage Kevin-speak (he was pretty boring before, let’s face it). And here’s to Julia Gillard taking it up – imagine that wonderful voice of hers embracing strine. Now, that’s an Australian PM we could all be proud of.

Has SEO killed the craft of copywriting?

25 Feb

As copywriting for websites involves using as many keywords as possible (as many times as possible) the first concern for the intrepid copywriter is that the craft of flowing words goes straight out the window. Connecting keywords in a coherent and credible manner is a modern challenge for any copywriter.

SEO copywriting doesn’t need to equal repetitive copywriting. It does, however, need to be carefully thought out. I am of the firm belief that you can, indeed, perform SEO copywriting AND ensure the copy is speaking directly to your customers (or potential customers). 

In other words, SEO copywriting is to entice the search engines; the craft of copywriting is to entice the reader. 

A professional copywriter can do both. It will take more effort, but that’s our job, isn’t it?

Posted by Dana Minter

Up The Conjunction

20 Feb

Do you remember your teacher telling you that starting a sentence with a conjunction such as “and”, or “but” was wrong?  Well, let’s just get this silly business out of the way right now – your teacher was talking out of his, or her, backside.

This alleged breach of the English language has been broken repeatedly by some quite well known writers, including Henry James, Virginia Woolf, Mark Twain, Charles Dickens, not to mention some fellow called Shakespeare. Now, if it’s regarded as acceptable for them, it should surely be deemed A-OK for the rest of us.
 

Therefore, I suggest you feel free to break this “rule” anytime you want to. “And” to do so whenever you wish. “But”, not  necessarily for the sake of it.

Posted by Ian Minter

Brewing for a stoush……

6 Feb

Brouhaha (or bruhaha for the more streamlined version) is one of my favourite words.  I love the way it moulds your mouth into a smile as it rolls around.   I particularly love its ability to undermine the seriousness of a disturbance, presenting the situation as something slightly comical, but manageable.  It’s not as bare-knuckled as donnybrook or as sophisticated as melée and definitely nowhere near as coarse as a brawl.  It’s an incredibly useful word with the power of diversion – and derision.  Just try saying it and you’ll know exactly what I mean.

It’s  apparently derived from a late 15th century French farce where a priest disguised as the devil (aren’t they all?) chants “Brou brou brou ha ha, brou ha ha” although an alternate lineage is possibly through the Hebrew phrase barukh habba (“blessed be he who enters”) which casts a whole new shade on things.  How does a word transition almost full circle from a blessing to a noisy protest or uproar?  Even over five centuries, that’s quite a makeover!

It’s a word which also kept the QLD press gallery very much amused in 1988.  Despite the ongoing collapse of the QLD National Party and musical chair nature of the role of Premier, we decided matters of mouth were as important as matters of state and embarked on a challenge to populate Hansard, the official record of Parliament, and our media coverage with designated words.  My word, of course, was brouhaha.  And you know what, it was exactly the word we needed to describe the farce that was Queensland politics in the late 80s.  From a police minister nicknamed Vroom Vroom Vince who held the record for walking backwards (and some would argue backward thinking as well) to a police minister who launched a campaign to reduce the incidence of drink driving after a long and languid lunch and managed to fall off the stage (that would be a brewhaha), this was a truly incredible time to be a journo – particularly one using brouhaha. 

Now imagine if my favourite word has been syzygy…

Posted by LJ Loch

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