Comments for Words 101 Blog

Comment on What’s In A Name? by Miranda

Miranda — Thu, 04 Nov 2010 07:26:02 +0000

Really useful insight into the work of a copywriter, thank you!

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Comment on Why I find puns no fun (and why exclamation marks make me scream). by Paul Eveleigh

Paul Eveleigh — Tue, 13 Jul 2010 00:54:40 +0000

Use a pun or exclamation mark if it sells a benefit or tells the reader what’s-in-it-for-me.

Comment on Our brush with Masterchef (or, why we’re cheering for Jonathan) by Our Masterchef Moment « Highway 101 Blog

Our Masterchef Moment « Highway 101 Blog — Tue, 06 Jul 2010 00:21:41 +0000

[...] Masterchef Moment In Opinion on July 6, 2010 at 11:21 am This blog post on our sister site (Words 101, our copywriting service) explains why we’re cheering for [...]

Comment on Why I find puns no fun (and why exclamation marks make me scream). by dental hygienist

dental hygienist — Thu, 01 Jul 2010 17:48:43 +0000

found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later

Comment on Writing – it ain’t easy. by Joanna Le Pluart

Joanna Le Pluart — Sun, 27 Jun 2010 08:44:02 +0000

Yes, we all agree that writing is difficult, but what interests me is how we all want so badly for our customers and colleagues to recognise the fact! I sometimes get comments along the lines of ‘well, it’s easy for a profesisonal like you’, and it maddens me. I am constantly trying to convince them that no, it’s not easy for me at all. The difference between writers and everyone else is perhaps simply that it’s POSSIBLE for us to write, whereas it might be IMPOSSIBLE for others (ever seen a non-writer confront the challenge of leaving a message in a guest book?). It isn’t actually easy for anyone! I am writing this on a sunny Sunday morning in southern Sweden, as I preapre to sit down and write a promotional brochure about the partnership between my customer and a well-known environmental group….that famous blank page awaits, menacingly. To put off the moment, I started looking for Ian Minter on Facebook.He was my flat mate in Sydney in the early ’80s and arguably the person responsiblefor getting me into this business in the first place…Didn’t find him on Facebook, but ended up here instead. It’s a funny old world, and yes, it’s a funny way to make a living Ian!!!

Comment on Writing – it ain’t easy. by Ren

Ren — Sat, 05 Jun 2010 09:55:53 +0000

Agreed; it’s not an easy way to make a living.

I see writing as an exercise in faith. I do the research and roll it around in my head, and I know that — at some point — The Idea will occur. It can take five minutes or two hours, but usually there’s no stopping The Idea once it’s on a roll.

Comment on Writing Simply is Difficult by Tommy Tomlinson

Tommy Tomlinson — Thu, 20 May 2010 04:22:38 +0000

Dana, thanks for the shout-out. And from Australia! The Internet is truly a wonderful thing.

Comment on Writing – it ain’t easy. by Paul Henderson-Kelly

Paul Henderson-Kelly — Tue, 11 May 2010 06:10:40 +0000

So……thanks for that Ian BUT I would have preferred the secret to making it easy and fun. Next post perhaps.

Comment on Writing – it ain’t easy. by Michael Low

Michael Low — Mon, 10 May 2010 05:30:07 +0000

Love it.

Know exactly what you mean.

I usually start with a central idea or concept then develop it as I write. Sometimes most of my writing is done in my head as I pace around the room trying to get my ideas to gel into some sort of congruent whole.

Thanks for sharing