Where does inspiration come from?

4 Feb

I’ve read a few books, articles and blog posts about ‘inspiration’ – that is, the type of inspiration that comes when you’re sitting in front of a computer waiting for the words to come out (or, if you’re like my co-partner, in front of a blank pad).

I don’t know about other writers, but I find I can’t force inspiration. It’s there, or it isn’t. It always turns up eventually – to date, at least.

I’ll start by telling you where I don’t get inspired to write – I wish these worked, but they don’t for me (it doesn’t meant they won’t for you).

  • In the shower (as much as I wish I could say it does)
  • From above (divine inspiration – it would be so easy, wouldn’t it?)
  • Browsing stock photography sites
  • Looking through award winning ads (I do enjoy going through annuals, but it’s really procrastination)
  • Stressful situations
  • 3 in the morning (although my husband does)
  • Unreasonable client demands
  • Staring at my computer waiting for the words to come out

Here are a places I do find inspiration:

  • Walking away from my computer when the words don’t come out (see above)
  • At work (surprise – still the best place!)
  • Walking the dog in the park
  • Laying my head down on the couch at work (some of my best ideas have come this way and I have no idea why)
  • Cooking
  • Out of the blue

The truth is, the last point is probably where inspiration always comes from. I have absolutely no clue where ideas come from. I’ve been in this business long enough to stop questioning it. As long as it comes, I’m happy (and so are our clients).

Posted by Dana Minter

Word of the Day – Mondegreen

2 Feb

Mondegreen -A word or phrase resulting from a misinterpretation of a word or phrase that has been heard  (via dictionary.com – click here for more.)

I’m not familiar with word, yet I’ve heard many of them – they are especially prevalent in music. Misheard lyrics are ‘mondegreens’. We’ve all had problems with songs (especially when sung by James Reyne)

My favourite mondegreen came when I first arrived in Australia – I worked as receptionist at what was then the main music station in the country, 2SM (yes, times have changed!). Several times a day, I would receive a request from a listened to play “Alex The Seal”. I had no idea what Alex the Seal was and, as the playlist was planned well in advance, I was instructed to politely tell any caller with a request that I would “pass that onto the DJ”. However, after several days I couldn’t help myself, and asked the caller for a bit more information on the song.

“Alex the Seal” she said. “You know, by the Go-Gos”.

Even now, I can’t listen to Our Lips Are Sealed without hearing this mondegreen.

Posted by Dana Minter

Death (and other lame excuses for not paying bills).

2 Dec

You’d think that leaving this mortal coil would, at the very least, allow you to escape some of more tedious requirements of everyday life, like paying bills.

Sadly, it appears that even in the afterlife, there’s no escaping the clutches of the credit card companies.

This story that appeared recently in the Young and Rubicam newsletter and I found it repeated on one of our favourite bloggers, ‘Adbroad – The World’s Oldest Living Copywriter’ (she’s not, really.)

Read it and weep – it’s call centre madness at it’s worst.

Posted by Ian Minter

New Oxford Dictionary names ‘Word of the Year’.

17 Nov

I’v been unfriended on Facebook. I’ve not unfriended anybody (even though I’ve wanted to – I’m too polite.)

The word ‘unfriend’ is a product of a new era. There are many of them, mostly spoken by the ‘younger generation’ (although some are embraced by those more traditional media– take my new favourite is ‘pwned’, as in #mediawatch #pwnednudierun).

You don’t have to embrace new technology to love new words (but it helps to understand what the hell they mean).

The New Oxford American Dictionary has just named ‘unfriend’ as their Word of the Year. (If you don’t already know, it means deleting someone as a friend on a social network.

It’s a great word. It also reaffirms my view that it’s the norm to be rude and thoughtless in this day and age – it’s now perfectly acceptable to break up with someone via a text message, or completely ignore important business emails (but that’s another blog post).

Posted by Dana Minter

Writer’s Resource

6 Nov

writingThis isn’t the best looking website on earth, but if you’re a writer this is a great resource for information.

Posted by Dana Minter

How to use an Apostrophe – The Flowchart

4 Nov

headerI just discovered this fantastic website via Twitter (thanks @bentortora via @likeomg and @kollektor). It explains, in easy to follow steps and simple illustrations, one of the basic lessons of grammar.

Great for students (young and old).

Posted by Dana Minter

Confusing Words – Help is as Hand

28 Oct

shutterstock_815797Arguably, a professional writer should already know how to use words that are ‘difficult’. In reality, it’s not unusual to be in the flow of writing and stop dead.  I should know this! Your brain fries mid-thought, and that’s when the spell is broken.

I Stumbleupon’d this website, Confusing Words, and I am very glad I did. Every writer should have it bookmarked.

Posted by Dana Minter

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